Ride the New Frontier. Sharpen the Future with Intelligence.
PowerFirst 2026–2028 Strategic Inaugural Year · Opening a New Chapter
Dear colleagues and partners,
Good morning.
Today we gather here for the PowerFirst 2026–2028 Strategic Year Kick-off Conference.
This year marks an important milestone as PowerFirst enters a new three-year strategic cycle.
The theme of this conference is:
Ride Forward · Shape the Future
It represents our direction and confidence for the years ahead.
⏳
Looking Back
Over the past years, PowerFirst has gone through a crucial stage of development.
From 2019 to 2025, the company continuously invested in infrastructure and long-term capabilities.
During this period, PowerFirst completed an important transformation.
We moved from the era of leased factories to the era of owning our long-term home base.
The company established its own:
modern manufacturing facilities
corporate headquarters
employee housing systems
At the same time, we built two strategic hubs:
Shenzhen, China – JD Smart Valley
Düsseldorf, Germany
These foundations form the platform for PowerFirst’s long-term development.
🚀Two Phases of Development
The development of PowerFirst can be clearly divided into two phases.
Phase I: 2023–2025
Infrastructure Investment & New Factory Stabilization Phase
Move In · Stabilize · Stand Strong
During this phase we moved into new facilities, stabilized the organization, and built the capabilities required for long-term growth.
In short:
We helped PowerFirst stand strong.
Phase II: 2026–2028
Strategic Offensive Phase
Unite · Accelerate · Grow Stronger · Move Toward the Future
Our mission for the next three years is clear:
Unite our people,
accelerate our organization,
and make PowerFirst stronger.
Then we move toward a larger global stage.
In one sentence:
The next three years will make PowerFirst run faster and grow stronger.
🎯Strategic Principles for 2026
To drive strategic breakthroughs in 2026, PowerFirst defines the following strategic principles for this year:
-
Simplicity over Complexity
-
Strategic Focus
-
Structural Cost Reduction
-
Breakthrough to Win
In a complex environment we maintain clear strategic logic,
focus on core markets, core products and key customers,
build stronger competitiveness through structural cost reduction,
and achieve new growth through strategic breakthroughs.
As for 2027 and 2028, the company will review and adjust annual priorities based on business practice, strategic reflection, and changes in the external environment.
In other words:
Three years provide direction, while each year has its own focus.
Strategy requires consistency, while operations require adjustment.
✨Strategic Conclusion
The growth of a company never happens overnight.
First we stand strong,
then we run faster,
and finally we grow stronger.
Over the past three years, we helped PowerFirst stand strong.
Over the next three years, we will make PowerFirst run faster and grow stronger.
The future of PowerFirst will be built through determination and effort.
Let us move forward together:
Ride Forward · Shape the Future.
